Privacy Policy

We may collect certain information from or about you when you visit our website, place an order, create an account, contact us, submit a form, communicate with our customer support team, participate in a wholesale, dealer, online wholesale, Shopify Collective, marketplace, reseller, or other commercial account relationship, or otherwise interact with Daytona Helmets.

Personal information you voluntarily provide may include:

• Name;
• Business name, account name, or reseller account information when applicable;
• Billing and shipping address;
• Email address;
• Phone number;
• Order, account, return, exchange, warranty, wholesale, dealer, reseller, compliance, or customer-service information;
• Payment-related information, which is processed securely by third-party payment providers.

Automatically collected information may include:

• IP address;
• Browser type, device type, and operating system information;
• Pages visited, referring pages, and interactions on our website;
• Cookies, pixels, and similar tracking technologies.

Daytona Helmets may use information collected for legitimate business, operational, security, legal, compliance, account-management, and customer-service purposes, including but not limited to:

• Processing, confirming, fulfilling, and shipping customer orders;
• Creating, maintaining, and servicing customer accounts;
• Providing customer service, product support, return, exchange, and warranty assistance;
• Communicating order updates, shipping confirmations, account-related messages, and customer-service responses;
• Managing wholesale, dealer, online wholesale, Shopify Collective, marketplace, reseller, and other commercial account relationships;
• Monitoring compliance with Daytona Helmets policies, pricing rules, promotional terms, MAP policy, reseller requirements, account terms, and platform requirements;
• Improving our website, products, services, advertising, and customer experience;
• Preventing fraud, unauthorized transactions, chargebacks, abuse, policy violations, security incidents, and improper use of our website, accounts, products, platforms, or services;
• Complying with applicable laws, regulations, legal obligations, and enforcement requests;
• Protecting the rights, property, safety, brand integrity, reseller network, marketplace integrity, and security of Daytona Helmets, our customers, employees, service providers, authorized sellers, and others.

Daytona Helmets does not sell, rent, or trade your personal information to third parties for their own direct marketing purposes.

We may share information only in limited circumstances necessary to operate our business, fulfill customer orders, maintain website functionality, provide customer support, manage commercial accounts, monitor compliance, protect our brand, prevent abuse, or comply with legal obligations.

Authorized third-party service providers may include:

• Shipping carriers and logistics providers;
• Payment processors and fraud-prevention providers;
• Website hosting, ecommerce platform, and technology providers;
• Analytics, advertising, and marketing service providers;
• Customer-service, email, form, and communication platforms;
• Marketplace, reseller, ecommerce, or platform providers used in connection with commercial account relationships;
• Professional advisors or legal/compliance providers when necessary.

These service providers are authorized to use information only as reasonably necessary to provide services to Daytona Helmets, operate our website, fulfill orders, protect transactions, monitor account compliance, support enforcement of account terms, or comply with legal requirements.

We may also disclose information when we believe disclosure is necessary to comply with applicable law, regulation, subpoena, court order, legal process, government request, enforce our terms or policies, investigate fraud or security issues, protect our rights, protect authorized sellers, protect marketplace integrity, or protect the safety of Daytona Helmets, our customers, or others.

Daytona Helmets may collect, review, retain, and use information related to wholesale accounts, dealer accounts, online wholesale accounts, Shopify Collective accounts, marketplace sellers, authorized resellers, and other commercial purchasing relationships for account administration, policy enforcement, brand protection, fraud prevention, marketplace integrity, and compliance monitoring.

This information may include:

• Business name, contact name, billing information, shipping information, phone number, email address, account identifiers, and resale-related account details;
• Wholesale, dealer, Shopify Collective, marketplace, online seller, or reseller account activity;
• Product listings, advertised prices, promotional language, coupon codes, cart-level discounts, checkout-level discounts, automatic discounts, bundle offers, customer-facing offers, and effective selling prices;
• Order history, transaction activity, refund activity, chargeback activity, fulfillment data, and customer-service communications;
• Screenshots, records, product feeds, website captures, cart captures, checkout captures, emails, text messages, advertisements, social media posts, price-monitoring records, or other materials used to evaluate compliance;
• Warning history, strike history, account notes, investigation records, enforcement decisions, and related internal documentation.

Daytona Helmets may use this information to determine whether a wholesale, dealer, online wholesale, Shopify Collective, marketplace, reseller, or other commercial account is complying with Daytona Helmets’ pricing policies, promotional terms, MAP policy, dealer terms, resale terms, platform terms, and other account requirements.

For MAP and promotional compliance purposes, Daytona Helmets may evaluate both the advertised price and the effective customer price. Discounts, coupon codes, automatic promotions, cart reductions, checkout reductions, hidden offers, stacked discounts, bundle reductions, rebates, customer-specific discounts, or other price-reducing methods may be reviewed even when the lower price is not displayed on the initial product listing.

A price or promotion may be considered noncompliant when the customer-facing offer, cart price, checkout price, coupon-applied price, automatic-discount price, bundled price, or effective selling price falls below the permitted pricing or discount limits established by Daytona Helmets, unless Daytona Helmets has provided written authorization for that specific promotion.

Daytona Helmets may use account and compliance information to issue warnings, document violations, track strike history, place accounts under review, restrict access to wholesale pricing, remove or suspend Shopify Collective access, cancel or hold orders, revoke promotional privileges, limit future purchases, terminate account access, or take other actions permitted by applicable account terms, platform rules, dealer agreements, MAP policies, or law.

Daytona Helmets may also share relevant compliance information with ecommerce platforms, payment providers, fraud-prevention providers, legal advisors, marketplace administrators, ecommerce partners, or other service providers when reasonably necessary to investigate abuse, protect authorized sellers, enforce account terms, prevent unfair sales diversion, maintain pricing integrity, or protect Daytona Helmets’ brand, customers, and reseller network.

Daytona Helmets does not use this section to disclose personal information for unrelated third-party marketing. This section is intended to explain how business, account, transaction, pricing, promotional, and compliance-related information may be used for legitimate business, legal, security, reseller-management, platform-management, and brand-protection purposes.

Our website may use cookies, pixels, tags, analytics tools, and similar technologies to support website functionality, improve performance, analyze traffic, remember preferences, measure marketing effectiveness, support advertising efforts, monitor website activity, and assist with account, security, fraud-prevention, and compliance-related functions.

These technologies may collect information about your browser, device, pages visited, interactions, referral source, and general usage activity. Some cookies are necessary for website functionality, while others may support analytics, personalization, marketing, account security, fraud prevention, or compliance monitoring.

You may disable or restrict cookies through your browser settings. However, disabling cookies may affect website functionality, checkout performance, account access, security features, or other site features.

Daytona Helmets takes reasonable administrative, technical, and physical measures designed to safeguard personal information against unauthorized access, disclosure, loss, misuse, alteration, or destruction.

Daytona Helmets employees are trained on privacy and data-security best practices and are reminded regularly of the importance we place on protecting customer information.

Payment information is processed through secure third-party payment providers. Daytona Helmets does not intentionally store full payment-card information on our own systems after payment processing is complete.

Despite our efforts, no method of transmission over the internet, electronic storage, or digital processing is completely secure. Accordingly, Daytona Helmets cannot guarantee absolute security of any information transmitted to or from our website.

Depending on your location and applicable law, you may have certain rights regarding your personal information. These rights may include the ability to:

• Request access to certain personal information we maintain about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of certain personal information, subject to legal, transactional, security, fraud-prevention, accounting, warranty, compliance, dealer-account, reseller-account, and business-record exceptions;
• Opt out of marketing communications at any time;
• Request information about how your personal information is used or shared.

To submit a privacy-related request, please contact us using the contact information listed below. We may need to verify your identity before processing certain requests.

Please note that we may retain certain information when required or permitted by law, including for order records, warranty records, fraud prevention, dispute resolution, accounting, tax, legal compliance, MAP compliance, account enforcement, reseller management, platform compliance, and legitimate business purposes.

If you subscribe to Daytona Helmets marketing communications, we may use your contact information to send promotional emails, product updates, special offers, or related marketing messages.

You may opt out of marketing emails at any time by using the unsubscribe link included in the email or by contacting us. Please note that even if you opt out of marketing communications, we may still send transactional, account-related, order-related, warranty-related, return-related, wholesale-account-related, compliance-related, enforcement-related, or legally required communications.

Daytona Helmets may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to process orders, provide customer support, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, manage wholesale and reseller accounts, monitor MAP compliance, prevent fraud, and protect the rights and safety of Daytona Helmets and others.

Retention periods may vary depending on the type of information, the purpose for collection, applicable legal requirements, account relationship, compliance history, enforcement needs, and legitimate business needs.

Our website may contain links to third-party websites, platforms, payment processors, shipping providers, social media pages, marketplace pages, Shopify Collective pages, reseller websites, or other online services that are not operated or controlled by Daytona Helmets.

Daytona Helmets is not responsible for the privacy practices, content, policies, security, or actions of third-party websites or services. We encourage you to review the privacy policies and terms of any third-party website or service you choose to visit or use.

Our website is not intended for individuals under the age of 13. Daytona Helmets does not knowingly collect personal information from children under 13.

If we become aware that personal information has been collected from a child under 13 without appropriate consent, we will take reasonable steps to delete that information as required by applicable law.

Daytona Helmets reserves the right to update, revise, or modify this Privacy Policy at any time. Any updates will be posted on this page.

Unless otherwise required by law, the version posted on this page will apply to information handled after the policy is updated. We encourage customers, wholesale accounts, dealer accounts, Shopify Collective accounts, marketplace sellers, and resellers to review this Privacy Policy periodically.

If you have questions about this Privacy Policy, how your information is handled, or would like to submit a privacy-related request, please contact us at:

Daytona Helmets
sales@daytonahelmets.com
www.daytonahelmets.com

Business Hours
Mon–Fri, 9am-5pm EST
Sat–Sun, Closed

Téléphone
1.800.452.5745

Mailing / Business Address
1810 Mason Ave.
Daytona Beach, FL 32117